Embracing the Bio-challenge
to Fuel Business Growth

Aenorasis Biosimilars is an innovative Greek pharmaceutical company with a proven track record of success in the domestic market and established global partnerships, including leading manufacturers of pharmaceutical products and medical devices.

Aenorasis recognized the need to extend the value of its brand portfolio and differentiate itself from the competition. The biosimilars market presented the next challenge

Services:

  • market & competition analysis
  • brand design
  • brand strategy
  • logo design
  • video scenario design
  • web design
  • social media marketing

Client: Aenorasis

Clients' Experience Review

"I'm grateful for the partnership with Mind and Gut in enhancing our Aenorasis Biosimilars project.

Their expertise in market and competition analysis, brand design and strategy, coupled with web design and social media marketing, has been invaluable.

This collaboration has significantly contributed to our project's success, reflecting the strength and effectiveness of combining our services for greater impact. "

George Alevizopoulos, General Manager Aenorasis S.A.

Success from Scratch:
Aenorasis' Rise in the Biosimilar Market

Aenorasis Biosimilars adeptly entered the biosimilar market, establishing trust and leading the charge against established pharmaceutical giants.

Through strategic sub-branding and targeted marketing, it solidified its market position.

Roots of Trust: Aenorasis' Greek Pharma Success
from Scratch in a Competitive Global Arena

Challenges

Pioneering new market development, building brand trust, and challenging multinational corporations.

Milestones

Effectively established a reputable sub-brand and implemented a market entry strategy that gained a strategic partnership in the competitive biosimilars sector.

The Mind & Gut Approach

Leveraged narrative-driven marketing to underscore the brand’s expertise and quality, executing a multi-faceted marketing strategy that educated and built trust.

Discover the Mind and Gut Process.

Our strategic approach in market analysis, innovative branding, and digital marketing has consistently overcome industry challenges, driving remarkable growth and success for brands like Aenorasis Biosimilars.

Let’s propel your brand to the forefront of your industry.